Last updated July 8, 2025
Rova is an Internet Capital Markets (ICM) launchpad that turns users into growth partners. It’s specifically designed for early stage startups to bootstrap users and solve the cold start problem. Spin up a revenue-linked token in minutes, then define the actions you value: referrals, product reviews, lead-gen calls, or any custom task. Users can buy or earn tokens and trading fees flow back to you, leading to negative CAC.
Problem
Growth is the primary goal for startups, yet achieving it harder than ever. Rising marketing costs, explosion of digital attention, and overwhelming competition from vibe coded projects have caused CAC to spike ~60% over the past five years. Early-stage startups face immense difficulty overcoming the cold-start problem and capturing attention. It’s harder than ever to be relevant.
Solution
Rova solves this by converting passive users into active growth affiliates. With Rova, builders create “startup coins”—tokens representing the company and its successes. Users may trade these tokens or earn them by contributing to business growth: promoting products, providing feedback, generating leads, or any custom task. As token holders directly benefit from the company's success, they’re motivated to help it thrive.
Rova is a product-first company obsessed with shipping and giving everyone significant autonomy. We’re remote first, have few meetings, and value maker time. We’re looking for an entrepreneurial full-stack engineer who wants to be super early (lots of trust, lots of ownership, lots of equity).